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A BEAUTIFUL MIND

"What truly is logic? Who decides reason? My quest has taken me to the physical, the metaphysical, the delusional, and back" John Forbes Nash Jr


You would need to channel JFN Jr in order to solve the matrix released today. ScoMo used the softer title of 'road map'. Dapper Dan referred to it as a 'menu', something that Premiers can pick and choose from, to whet individual appetites. It's nothing more than an 'amuse bouche' to mask the reality of industry starvation. I've lost my appetite. I couldn't possibly stomach a 3 course deconstructed degustation, with tweezers, dry ice and foam.


I'm not going to channel JFN Jr to decypher this nonsense, I'm not blessed with his mathematical genius. I'm not ringing Heston to deconstuct it for me. I'll be in the bar, waiting for the Maitre D' to let me know when my table is ready.


I'm not a 'meet and three phase' guy, I'm a 'meat and three veg.' guy. I agree that we need to start somewhere. I agree that health and safety come first. I'm pleased that there is finally light at the end of the tunnel and that industry mental health can be discharged from ICU.


Please don't forget, this is an opportunity for reform. Don't let ScoMo and Dapper Dan do a 'bill runner' . Now is the time for change. If not now, when?


My advice? Invite VIP customers for dinner, make a ‘song and dance‘, promote it on insta and have fun with it. Brainstorm with your team and concoct a fantastical solution to relaunch your shop. Oh, and have a stiff drink.


As JFN Jr said, "There's no point in being nuts if you can't have some fun with it."


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